#SuperPumped

the book is here

hey kids,

I’m convinced half of all blog entries involve some turn of the phrase, “i promise i’ll begin posting more often.” Mine is no different, but I’m sure I’ll say that again by the next time I update.

In any case, after two years of intense reporting and five years of covering the company, my book, Super Pumped: The Battle for Uber, is out now in the U.S. and U.K.

I cannot tell you how thrilled I am to be able to share this with you all. It’s a book on Uber, but dare i say it’s also much larger than that. It is an artifact of this moment in technology, and how we think about the products and companies of Silicon Valley that shape our everyday lives in ways we are only just beginning to understand.

If the first 25 to 30 years of technology coverage was characterized by a sense of hope and optimism, I believe we’ve entered a new era of tech criticism, a moment where we’ve realized that a small patch of suburban Northern California has had an outsized impact on the shape of global politics, the vicissitudes of our fast-changing culture, on the flow and structure of digital discourse, and on how we navigate the physical world.

Most of all, we’re beginning to understand that even with the best of intentions, technology can be a corrosive force, as fast-growing companies usher in a host of unforeseen side-effects that can bring about as much societal damage as they do progress.

I believe Uber is the avatar for this shared moment, a company characterized by hubris and excess, great heights and stunning new lows; i believe Uber forced us to look at what we expect out of technology, and how future generations of founders can build the next wave of startups while trying to attempt the pitfalls of the past.

I’d be honored if you purchased the book, here or in your local bookstores, and if you enjoyed it, please leave reviews on Amazon and GoodReads:

Amazon Page for Super Pumped

GoodReads Review Page for Super Pumped

Thanks to all who have supported me and the making of this book. And additional thanks to every one of you willing to buy the book and read this insane story. I truly hope you enjoy it.

And if you can, please come out to any one of my upcoming events across the country (and beyond!):

https://www.mike-isaac.com/events

— Mike

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